Increase Your Visibility with BricknWeb’s PPC Management Solutions
- Are you taking full advantage of your PPC campaign?
- Did you know you can create a PPC campaign that compliments other marketing efforts?
- Do you know what your PPC campaign ROI is?
If your answer was “NO” to all of the questions above, contact us now! In 2011 there was close $18 Billion spent in PPC campaigns worldwide. More than likely 2 out of 3 of your top competitors are already using some form of PPC, and you can count on the fact most of them are already using tried and tested industry best practiced optimization strategies to get the most of their campaign. [image_frame size=”small-half” image_path=”http://www.bricknweb.com/wp-content/uploads/2012/03/PPC_in_SERP1.png” description=”PPC example” link_to_page=”” target=”_self”] The BricknWeb team has the knowledge and skills that are needed to take your business to the next level. Our search marketing strategist have the experience of managing everything from a few hundred dollar a month budgets to over a million dollar monthly budgets. Don’t fall victim to an amateur credit card bleeding campaign
BricknWeb’s PPC Management Process
[accordion_set] [accordion title=”Discovery” active=”yes”] This first step in our PPC process is the most important. It is during this process where we get to know your business and product or service offering. We do this through research, and a structured interview. We take note of all possible attributes that will help with your campaign and take into account all keywords that we will be focusing in on. [/accordion] [accordion title=”Tracking” active=”no”] The second step in the PPC process is to get the tracking in place as soon as possible. This will help us to determine the current baseline of traffic for your site. This will also help to identify gaps in the conversion process. We use various tracking techniques: Proprietary Tracking Scripts, Google Analytics, Microsoft adCenter (which is also now Yahoo), and if applicable Phone tracking. [/accordion] [accordion title=”Competitive Research” active=”no”] This is where we apply the same research techniques used for your website’s Discovery process, and gather all available data about your competitors. We will attain: All keywords used, ad strategy, landing page strategy, and harvest all available metrics. [/accordion] [accordion title=”Keyword Research & Analysis” active=”no”] During this step in the process we will take all the keywords and data pulled from the Discovery & Competitive Research, analyze, then build out your PPC campaign. At the same time we point out any opportunities that you or your competitors are not taking advantage of. From here are able to set our campaign strategy and goals. [/accordion] [accordion title=”Implementation” active=”no”] This is the step where we really get things rocking! We structure your keywords into adgroups, campaigns, write all the ads, create any banner ads, create landing pages, setup any split test, and make any adjustments necessary. It’s after all this setup we hit the “launch button”. [/accordion] [accordion title=”Ongoing Management” active=”no”] This step consist of the campaign optimization toward goals, creative testing, keyword expansion, data analysis, project communication and status. [/accordion] [/accordion_set]